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Atar for Transforlation

ABOUT THE ARTIST

Pilar Zeta is an Argentinian-born artist currently based in Mexico City. A multifaceted artistic talent, her creative endeavours range from creating monumental installations and mixed media artworks to crafting iconic album artwork and directing music videos and live performances. Her works seamlessly blend elements of philosophy, mathematics, symbolism, mysticism, and surrealism, while embracing the aesthetics of postmodern architecture and the use of colour and shapes as a primordial language. In 2021, Zeta’s artistic journey took a transformative leap with a monumental installation at Miami Art Week held at Faena Miami. In 2022, her solo exhibition ‘The Space of Variations’ at Praz-Delavallade in LA provided a glimpse into the artist’s exploration of different dimensions merging the physical with the digital world within the concept of quantum physics. This successful exhibition set the stage for Zeta’s subsequent installation during Miami Art Week 2022, titled ‘Future Transmutation’. In February 2023, Zeta showcased another large-scale installation and exhibition titled ‘Doors of Perception’ at Galerie Philia during MACO Art Week in Mexico City. Her diverse work, deeply influenced by the mysteries of ancient Egypt and cosmology, continues to push the boundaries of creative expression, inspiring audiences globally with her visionary approach and captivating exploration of the unknown. Notably, Zeta won a bronze Clio Award for Best Direction for her work on Camila Cabello’s music video Don’t Go Yet and received a 2021 Grammy nomination for her outstanding role as art director for Coldplay’s ‘Everyday Life’ album.

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