Forever Is Now is a contemporary art exhibition that brings together artists from throughout the region and the world to contemplate the wonder of an ancient civilisation through the lens created by their practices. The annual exhibition takes place at the 4500-year-old UNESCO world heritage site, the Pyramids of Giza and the surrounding plateau. The exhibition envisions echoes of ancient rituals, bustling civilizations, and the whispers of buried tales that are yet to be discovered. It is designed to trace the continuity of themes that stretch from the storied past to the present day – emphasizing that our understanding of the world is an ever-evolving tapestry and questioning the transformative power of storytelling.

Rooted in the universal human impulse to uncover, understand, and connect, the exhibition delves into the rich stories concealed beneath the surface, whether in the layers of the earth or the corridors of history. Set against the backdrop of arid expanses and shifting sands, this exhibition invites us to contemplate the inexhaustible human quest for meaning. Through a myriad of mediums, ranging from sculpture and installations to immersive digital experiences, the artists dissects the known and the unknown, revealing the narratives that shape our collective consciousness. The concept embraces the paradox of excavation as both an intellectual pursuit and an emotional journey, extracting meaning, history, and societal discourse.

The fourth edition of Forever is Now seeks to blur the lines between past and present, tradition and innovation, creating dynamic spaces where discovery is not a passive act but a participatory experience. This exhibition serve as a space where artists and the audience become modern-day archaeologists, wielding creativity as their tools. The use of unconventional materials further reinforces the idea that art, like archaeology, requires a keen eye for the unexpected and the ability to celebrate the mundane. Inviting viewers to reconsider the familiar, elevating the ordinary and finding the treasures hidden in plain sight.

The overarching vision behind this annual exhibition is to build a culture of interconnectivity and care, one where perspectives shift and interpretations evolve. Bringing together people from around the world, the exhibition includes cross-cultural exchange with local communities, encouraging a high level of engagement with different publics, not just visitors but also craftspeople, students, and labourers, thus providing new ways of accessing contemporary art for the uninitiated.

Forever Is Now.04 is an ode to the enchantment of ancient Egypt’s cultural heritage while the contemporary installations are a testament to the continual evolution of art. Taking place during a tumultuous time that sees our present disturbed in myriad ways, the exhibition is guided by the enigmatic wisdom of ancient Egyptian beliefs, delving into themes of transcendence, hope and faith that are anchored within our knowledge and constant discovery of the past and in the unwavering belief that there is no conception of the future without history. We look at the narrative of past achievements to question, find inspiration and understand the nature of the successive generations. Forever is Now.04 is not simply a revival of this history, however, for the past can never be complete in the present. Rather, it is a contribution to a contemporary artistic legacy in a place of worldwide historical significance.