Concept:
The Art Guides initiative, one of Art D’Égypte’s flagship Corporate Social Responsibility (CSR) programs, aims to engage and educate young people by immersing them in the world of art, culture, and heritage. Through guided tours, training sessions, workshops, and real-time interaction with artists and curators, students become cultural ambassadors; promoting dialogue and community engagement in the arts.
Art Guides play a vital role in bridging the gap between the artwork and the public. By leading tours and engaging with both local and international visitors, they help audiences understand the concepts behind the exhibitions and the stories behind each piece. Their work enhances the overall visitor experience and makes the exhibitions more accessible and meaningful to a diverse audience.
The program nurtures communication skills, confidence, and critical thinking, while fostering a strong appreciation for Egypt’s cultural legacy. Aligned with UNESCO’s mission to empower youth and safeguard cultural heritage, the Art Guides initiative plays a pivotal role in connecting younger generations to the global creative economy. This year’s ceremony honored their exceptional contribution to making large-scale cultural events more inclusive, educational, and impactful for the public.
